Empowering Digital Marketers with Essential AI Tools

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https://www.ntuclearninghub.com/en-gb/-/course/empowering-digital-marketers-with-essential-ai-tools

Title

Empowering Digital Marketers with Essential AI Tools

Suitable For

Digital marketers, business owners, consultants, entrepreneurs, and marketing professionals

Course Info

3-day hands-on course covering AI tools for marketing planning, content production, and analytics, with focus on practical applications for day-to-day marketing activities

Learning Outcomes

  • Master AI tools for market research and planning
  • Generate AI-powered marketing content
  • Implement AI advertising campaigns
  • Analyze marketing data using AI tools
  • Select appropriate AI marketing solutions

Course Structure

  • Marketing Planning with AI
  • Content Production using AI
  • Advertising and Analytics

Content Coverage

  • Market and trend research
  • AI copywriting and content planning
  • Visual content generation
  • Website and landing page creation
  • Digital ad campaigns
  • Marketing analytics
  • Tool evaluation and selection

Estimated Completion Time

24 hours (3 full days)

General AI Literacy

AI4E – Literacy in AI
Lesson 1 of 2 within section General AI Literacy.
14
AI for Everyone (AI4E)
Lesson 2 of 2 within section General AI Literacy.
8

Generative AI

Reshaping Learning Experiences in Schools with AI
Lesson 1 of 3 within section Generative AI.
12
Designing Effective Prompts in ChatGPT for Educators
Lesson 2 of 3 within section Generative AI.
7
Revise Effectively with ChatGPT (Student Edition)
Lesson 3 of 3 within section Generative AI.
6

AI Project

Google Sheets With Machine Learning
Lesson 1 of 2 within section AI Project.
13
AI4I® – AI Project Lifecycle
Lesson 2 of 2 within section AI Project.
8

Data Science

Data Analytics for Everyone (DA4E) – Descriptive Analytics
Lesson 1 of 2 within section Data Science.
4
Data Analytics for Everyone (DA4E) – Predictive Analytics
Lesson 2 of 2 within section Data Science.
10

Machine Learning

AI4I® – Foundations in AI
Lesson 1 of 1 within section Machine Learning.
6

NTUC Learning Hub (Paid Courses)

Generative AI Essentials and Tools for Business Professionals
Lesson 1 of 4 within section NTUC Learning Hub (Paid Courses).
4
AI Tools for Creative Professionals
Lesson 2 of 4 within section NTUC Learning Hub (Paid Courses).
5
Empowering Digital Marketers with Essential AI Tools
Lesson 3 of 4 within section NTUC Learning Hub (Paid Courses).
6
AI Innovation Unleashed: Navigating the Terrain of Prompt Engineering
Lesson 4 of 4 within section NTUC Learning Hub (Paid Courses).
5